Privacy Policy
Effective Date: May 2025
Last Updated: December 2025
Eigen State Limited ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information.
Company Information
Data Controller: Eigen State Limited
Company Number: 16644604
Registered Office: Mansion House, Manchester Road, Altrincham, Cheshire, WA14 4RW
Email: hello@eigenstatelabs.com
As a small business that only processes personal data for our own business purposes (responding to enquiries and providing services), we qualify for the ICO registration exemption under the Data Protection (Charges and Information) Regulations 2018.
Information We Collect
Information You Provide
- Contact details (name, email, phone number, company)
- Project requirements and business information
- Communication preferences
Information We Collect Automatically
- Website usage data (pages visited, time spent)
- IP address and browser information
- Cookies and similar technologies (see Cookies section below)
How We Use Your Information
We use your personal information to:
- Provide AI and data consulting services
- Respond to inquiries and proposals
- Improve our website and services
- Comply with legal obligations
Legal Basis for Processing
Under UK GDPR, we process your data based on:
- Legitimate interests for business communications
- Contract performance for service delivery
- Consent for marketing communications
- Legal obligations for compliance requirements
Legitimate Interest Assessment
Where we rely on legitimate interests as our legal basis, we have conducted a Legitimate Interest Assessment (LIA) to ensure your rights are protected. Below is a summary of our assessment:
Purpose Test
What is the legitimate interest?
- Responding to business inquiries and providing information about our services
- Maintaining records of business communications for quality and continuity
- Improving our website and services based on usage patterns
- Protecting our business from fraud and security threats
Necessity Test
Is processing necessary for this purpose?
- We cannot respond to inquiries without processing contact information
- Website improvement requires understanding how visitors use our site
- Security monitoring is essential to protect both our business and visitors
- Alternative approaches (such as anonymization) would prevent us from providing personalized responses
Balancing Test
Do individual rights override our legitimate interests?
- Nature of data: We process standard business contact information, not sensitive personal data
- Expectations: Individuals who contact us reasonably expect us to respond and retain records
- Relationship: Processing occurs within a clear business-to-business context
- Impact: Processing has minimal impact on individuals and supports their goals
- Safeguards: We implement security measures, data minimization, and clear retention limits
Our Conclusion
We have concluded that our legitimate interests do not override individuals' rights and freedoms. Processing is proportionate, expected, and conducted with appropriate safeguards. Individuals can object to processing based on legitimate interests at any time by contacting us.
Data Sharing
We do not sell your personal data. We may share information with:
- Service providers (hosting, analytics)
- Professional advisers (legal, accounting)
- Regulatory authorities when required by law
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. We use cookies to improve your experience and analyse website performance. You can manage your cookie preferences at any time via our Cookie Settings page.
Types of Cookies We Use
Essential Cookies (Required)
These cookies are necessary for the website to function and cannot be disabled.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
cookiePreference (localStorage) | Stores your cookie consent choice | Until cleared | First-party |
| Session cookies | Enable core website functionality and security | Session | First-party |
Analytics Cookies (Optional)
These cookies help us understand how visitors use our website so we can improve it. These are only set with your explicit consent.
| Service | Purpose | Duration | Privacy Policy |
|---|---|---|---|
| Google Analytics | Website traffic analysis, anonymous usage statistics | 26 months | Google Privacy Policy |
We DO NOT use:
- Advertising or tracking cookies for marketing purposes
- Third-party marketing cookies
- Social media tracking pixels
- Cross-site tracking technologies
Managing Your Cookie Preferences
Option 1: Cookie Settings Page
Visit our Cookie Settings page to view and change your preferences at any time.
Option 2: Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy & Security > Cookies
Note: Disabling essential cookies may affect website functionality.
Third-Party Services
We use the following third-party services:
- Firebase Hosting (Google LLC): Essential for website delivery. Firebase Privacy Policy
- Google Analytics (Optional): Website analytics only loaded with your consent. Google Analytics Privacy Policy
Your Rights
Under UK GDPR, you have the right to:
- Access - Request a copy of your personal data
- Rectification - Correct inaccurate or incomplete information
- Erasure - Request deletion of your data (right to be forgotten)
- Restriction - Limit how we process your data
- Portability - Receive your data in a machine-readable format
- Object - Object to processing based on legitimate interests
- Withdraw consent - Withdraw consent for optional processing at any time
How to Exercise Your Rights
To make a Data Subject Access Request (DSAR) or exercise any of your rights:
1. Submit Your Request
Email us at hello@eigenstatelabs.com with the subject line "Data Subject Request" and include:
- Your full name and contact details
- Which right(s) you wish to exercise
- Any details that help us identify your data (e.g., email used to contact us)
2. Verification
We may ask for proof of identity to protect your data from unauthorized access. This may include:
- Confirming details only you would know
- Requesting a copy of ID (which we'll delete after verification)
3. Our Response
We will respond to your request within one month of receiving it. If your request is complex, we may extend this by up to two additional months, but we'll inform you within the first month.
4. Fees
We handle most requests free of charge. However, we may charge a reasonable fee if a request is manifestly unfounded, excessive, or repetitive. We'll inform you of any fees before proceeding.
Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
International Data Transfers
Some of our service providers (such as Google for analytics and Firebase for hosting) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place:
- Transfers to countries with UK adequacy decisions
- Standard Contractual Clauses (SCCs) approved by the ICO
- Binding Corporate Rules where applicable
Google LLC participates in the EU-US Data Privacy Framework and has committed to comply with UK GDPR requirements.
Data Retention
We retain your personal data only as long as necessary:
- Inquiry data: 2 years from last contact
- Client project data: 7 years from project completion (for legal and tax purposes)
- Marketing consent: Until you withdraw consent
- Website analytics: 26 months (Google Analytics default)
- Legal obligations: As required by UK law (typically 6-7 years for accounting records)
Contact Us
For privacy-related questions or to exercise your rights, contact us at:
- Email: hello@eigenstatelabs.com
- Address: Mansion House, Manchester Road, Altrincham, Cheshire, WA14 4RW
We aim to respond to all requests within one month as required by UK GDPR.
Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.
Changes to This Policy
We may update this Privacy Policy periodically. Check this page for the latest version.
Eigen State Limited is registered in England and Wales (Company Number: 16644604)